nike-1

Logo Schmlogo

Your logo does not sell your company or describe your company…It is a symbol, an avatar that quickly identifies your company. If you think of logos like people, we prefer to be called by our name rather than “that nice office lady who wears purple a lot”. Our name quickly identifies who we are, just as your logo quickly identifies your business in its simplest form.

There is strategy behind logo design. How’s your logo doing in identifying you? Is it effective, memorable and immediately recognizable? Was it quickly put together by cousin Frank who didn’t really know what he was doing but likes to draw? We tell our clients that a logo is the first step in establishing your business. And an important step. It lays the groundwork for what comes next and used often enough, quickly identifies who you are without any other description needed.

How long did it take you to put the Nike “swish” pictured here together with the company that owns it? Yeah, that’s what I thought….

Posted in Branding