Give ‘Em What They Want

Email marketing is a great internet innovation and can be one of the most effective ways to reach customers and to offer them special deals and information. And with the current Google algorithm update, it’s even more important to focus on things other than just the search engines. Do you already have an email marketing campaign in place? If not, our email marketing strategies at Saba Agency will help your business to get the word out there to your customers and potential customers and get you noticed.

It’s an effective means to send out regular updates to your customer base, even if not much is happening in your business. These regular updates can be short and sweet. They remind your customers that you are staying busy and want to keep in touch with them.

Here are a few tips when it comes to email marketing:
If you choose to use email messages as the primary form of communication with your customers (in contrast to opposed to social media, the phone, fax or snail mail) you must respond to all email inquiries well within 24 hours. One of the most appealing things about email marketing is its quick turnaround time. Don’t blow it by letting customers questions go unanswered.

When you are following up to potential prospects, you should try following up with a quote that is very persuasive. Include a pitch onto your email that says to act right now. An example could be at the ending of the email, you could advertise that they can be pre-approved by clicking on a link given below.
Don’t be afraid to specialize and customize. Build up information on your subscribers and narrow down what you offer them. Your goal is to present them with an offer they will find irresistible.

Make subscribing to your email list as easy as it can possibly be. And un-subscribing as well. You should use well placed noticeable forms that ask them to enter their email addresses if they would like to receive information about upcoming specials or coupons. Make it clear that you will never sell their personal information.

Email marketing has become one of the easiest and most effective ways to reach customers and offer them news, deals and updates. We at Saba Agency offer complete email marketing campaign packages at reasonable rates. Talk to us…we’re here to help.


Posted in Branding