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Are You Mobile-Friendly?

Advertising is changing rapidly with each passing second. The field of ad technology in particular is constantly thrust forward by every introduction of new innovations for attracting online attention in an attempt to gain potential customers. Nothing stays the same nor does it stay around for long. Remember 8-track tapes and Beta VHS players? I don’t either…

The ad industry is charging forward at a rapid pace and only those strong enough to adapt will survive.
With the increase of the smart phones in the world, advertisers realize the advantage of harnessing this method of online consumption. According to statistics, 47% of mobile users between the ages of 18-34 say that they have clicked on a mobile advertisement in the past 3 months, and 54% of them made a purchase from their mobile device in the last 6 months. I’m one of those 54% and the more ease of use that smart phones bring, the more we consumers will use them.

So this begs the question, “Is your website smartphone friendly” Can the consumer find you on the web and easily read and use your website…or is it displaying teeny tiny on the screen requiring a magnifying glass to see it? If it’s too small to see, will quickly be clicked away.

We at Saba Agency specialize in creating custom, unique, user-friendly websites for our clients and going the extra step to create a mobile-friendly version for their smartphone customers and clients. Our clients tell us it’s a great tool for their marketing arsenal.

It’s money well spent and when you think about it, the only smart thing to do.

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