One of the great truths of the universe is that the internet is always changing—that’s obvious to everyone who hasn’t lived under a rock for the past 25 years. Users are now able to access the internet in a number of ways that couldn’t have even been imagined 10 years ago, even 5 years ago. Phones, tablets, laptops, gaming devices, and even watches are becoming increasingly popular as a way for visitors to find a website. So it’s a no-brainer that having a website that is optimized for these mobile devices is increasingly important to any business.
As an added incentive to go mobile, Google started rolling out its mobile friendly algorithm update on April 21, 2015, which boosts mobile search rankings for websites that are mobile friendly.
In a sharp increase from only three years ago, mobile traffic now exceeds desktop traffic. Companies like Yelp have reported that mobile internet accessing is now significatnly higher than browsing from a desktop computer. And if a website isn’t mobile-friendly, folks are likely to lose interest right away and search for a competitor’s site.
To further inspire you to get your website up to date, here are 5 of the benefits of having a mobile friendly website.
Improved User Experience
A mobile website is much easier to read and navigate through. If the user can’t easily browse and read the content on your website from their mobile device, they will leave uninspired. Some reports show that 60% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to abandon the page.
Increased Time on Site
As with everything that exists online, it is all about time. You have a limited amount of time to capture a website visitor’s attention. People spend an average of 90 seconds on any web page. Obviously less time on a mobile devices because users are accessing websites while out and about, on the go. If a visitor is able to easily navigate a page and the content is written mobile friendly, chances increase of converting visitors into customers.
Faster Loading Time
Speed is important because (as stated above), time is limited. A normal website that isn’t mobile optimized will render very slowly on your mobile device or it may not load at all. A mobile friendly website will load quickly because the code is structured in a way that it is compatible with mobile devices. Studies show that the average mobile website user will abandon a page if he/she has to wait more than 6-10 seconds.
Improved Mobile SEO
As far as Search Engine Optimization (your ranking on web browsers) we are all at the mercy of Google. They are king pin and they make the rules we all must follow, whether we like it or not. Google recommends that webmasters build their sites as responsive, and then reciprocates by increasing the likelihood your site will rank well in its Google mobile search. Not mobile-friendly? Then the website loses hierarchy.
Competitive Advantage Over Your Competition
Your competitor may already be ahead of the game with a beautifully optimized mobile website. Out of the top 200 retailers surveyed, 68 companies didn’t have a mobile ready website (1 out of 3). So it might be safe to assume they don’t. But certain industries are much more progressive in web and internet marketing. You might want to visit the websites of your competition to see if they are mobile optimized. This will give you an idea of the landscape and where your company falls.